Founder-led paid ads management

Meta Ads & Google Ads. Sorted.

More enquiries.
Less agency waffle.

Meta Ads and Google Ads for UK service businesses, managed directly by Jake. Paid Ads Management from £500/month, with advertising spend paid separately to the platform.

No hard sell. Tell Jake what you are trying to achieve and he will give you an honest first view.

Jake, founder of Ads Sorted
Jake — founder, Ads Sorted8+ yrs
8+ years
hands-on experience
£5m+
advertising spend managed
£12m+
client-reported revenue
50+
service businesses supported

Career-wide experience across campaigns managed by Jake. Revenue figures were reported directly by clients. Individual outcomes vary and are not guaranteed.

Experience

Selected campaign experience

Historical examples from campaigns Jake managed before launching Ads Sorted. Revenue figures were reported directly by the businesses involved. Individual outcomes vary.

Multi-site service group

  • £300k Meta advertising spend managed
  • £3.6m+ client-reported revenue
  • Supported a wider period of multi-location growth

Over a 12-month period, Jake managed approximately £300,000 in Meta advertising while supporting the wider marketing operation. The business reported more than £3.6 million in revenue associated with the campaigns during a wider period of multi-location growth.

High-ticket service business

  • Approximately £4k monthly advertising spend
  • £300k client-reported revenue
  • Seven-month campaign period

Across a seven-month campaign period, the business invested approximately £4,000 per month in advertising and reported around £300,000 in revenue associated with the campaigns Jake managed.

Owner-led service business

  • £30k client-reported campaign revenue
  • Local lead-generation campaign
  • Campaign managed by Jake

An owner-led service business running a local lead-generation campaign managed by Jake reported £30,000 in revenue associated with the campaign.

Historical examples from Jake’s previous professional work. Revenue data was supplied by the respective businesses and has not been independently audited. Results vary according to the offer, market, budget, pricing, sales process and follow-up. No specific result is promised or guaranteed.

Marketing should generate conversations — not just reports.

Too many owner-led businesses are left wondering where their marketing budget went. They receive a list of clicks and impressions, but little clarity on the enquiries, appointments or sales that followed.

Clicks without customers

Campaigns should be built around qualified enquiries and commercial outcomes, not cheap traffic alone.

Confusing agency reports

You should know what is working, what is not and what happens next — in plain English.

Websites that lose enquiries

A good-looking website still fails if visitors cannot quickly understand the offer, trust the business and take action.

Ads Sorted brings the ads, website and strategy together — with Jake directly accountable for the direction.

The core service

Paid customer acquisition through Meta and Google.

Meta Ads and Google Ads are what Ads Sorted is built around. I plan, build and manage the campaigns personally.

Meta Ads

From £500/month

Campaign strategy and day-to-day management focused on generating genuine enquiries — with sensible targeting, clear creative direction, reliable tracking and ongoing optimisation.

  • Account and campaign review
  • Strategy, build and management
  • Audience and creative direction
  • Conversion tracking
  • Clear performance reporting

Google Ads

From £500/month

Reach people already searching for the service you provide, using tightly structured campaigns built around intent, location and measurable actions.

  • Search and competitor research
  • Campaign and keyword structure
  • Conversion tracking
  • Search-term and budget optimisation
  • Clear performance reporting

Additional marketing support

Supporting expertise available alongside the advertising — not sold as a separate full-service offering.

Conversion-focused websites

Landing pages and service-business websites that make the offer clear, establish trust and turn more ad traffic into enquiries.

  • Landing pages and service websites
  • Mobile-first, conversion-led structure
  • Fast, accessible builds
  • Analytics and advertising-ready setup
Message Jake about a website

SEO and marketing strategy

Supporting expertise for clients who also want a clearer view of search visibility, tracking and the wider customer journey. Scoped around the opportunity, not sold as a package.

  • Honest initial review
  • Local and on-page guidance where relevant
  • Tracking and customer-journey advice
  • Wider marketing planning
Message Jake about SEO or strategy
Jake, founder of Ads Sorted

Jake

Founder, Ads Sorted

Founder-led paid ads management

Hi, I’m Jake. I will be the person managing your advertising.

I have spent more than eight years working hands-on across Meta Ads, Google Ads and lead-generation strategy for service businesses. During that time, I have worked with single-site owners, ambitious local businesses and multi-site groups managing significant advertising budgets.

I created Ads Sorted because owner-led businesses deserve senior-level thinking without layers of account managers, vague reporting or inflated agency overheads. You will speak directly with me about the strategy, the performance and what happens next.

Your campaigns are never handed to a junior account manager. I remain personally accountable for the strategy and day-to-day management. Where a project needs extra hands, I bring in trusted specialists for design, copy, development and technical tracking implementation — under my direction.

  • Straight answers, including when something is not worth doing
  • Commercial thinking beyond platform metrics
  • Campaign strategy and management handled personally by Jake
Message Jake on WhatsApp

A straightforward way to get your marketing sorted.

  1. 01

    Message Jake

    Tell me about your business, what you are currently doing and where you feel stuck.

  2. 02

    Get an honest first view

    I'll look at your offer, current advertising, website and what a realistic next step could be.

  3. 03

    Receive a clear plan

    You will know the recommended platform, scope, costs and what success should be measured against.

  4. 04

    Build, launch and improve

    Once agreed, I build, launch and manage the campaigns, tracking performance against genuine business outcomes.

Sensible starting prices

Know the starting point before you message.

Meta + Google

Custom monthly quote

For businesses where using both platforms makes commercial sense, I’ll recommend a joined-up strategy and quote based on the level of management required.

Conversion-focused websites

From £995

For conversion-focused landing pages and service-business websites. The final price depends on the number of pages, copy, integrations and functionality required.

Additional marketing support

Quoted around what you actually need

SEO and wider strategy sit alongside the advertising as supporting expertise, scoped around the website, market, competition and realistic opportunity.

Management starts from £500/month. The exact fee depends on the platform, campaign complexity, number of services being advertised, required tracking and overall level of management.

Advertising spend is paid separately and directly to Meta or Google.

Prices shown are starting prices in GBP. Final pricing and any applicable VAT will be clearly confirmed in the written proposal before work begins.

Free ads review

Prefer not to message yet? Request a free ads review.

Send a few details and I’ll come back with an honest view of your Meta or Google advertising and what I would do next. No obligation, no hard sell.

By submitting this form, you agree that Ads Sorted can contact you about your enquiry. Your details will not be sold or shared for unrelated marketing. Privacy Policy.

Questions business owners usually ask.

Ads Sorted is built for owner-led UK service businesses, including high-ticket providers, local businesses and trades. The first conversation is used to determine whether the business, offer and budget are a sensible fit.

Want a straight answer on what your marketing needs next?

Tell me a little about your business, what you are currently doing and what you want to improve. You will get an honest first view — without a hard sell.

Prefer email? Contact ads.sorted@gmail.com

Meta Ads · Google Ads · Websites · Additional marketing support